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It’s impossible to deny the spending power of women. They are responsible for 70 to 80% of consumer spending in the United States and play a major role in influencing the buying choices of their friends and family. With the cannabis market in legal states projected to grow 150% by 2021, female consumers are also playing a major role in shaping the industry through embracing cannabis as a wellness product. (Photo by Christian Vierig/Getty Images) Women are increasingly turning to cannabis for health reasons with menstruation, menopause and sex listed as the top conditions they are treating. They are consuming cannabis at higher rates than before and boosting sales of items like infused candy, baked goods and skin care products. They look to companies that can reflect marijuana’s evolution in their lives and seek out ways to responsibly consume without disrupting the flow of their lives. Kate Miller and Anna Duckworth are the cofounders of Miss Grass, a women-centered cannabis magazine that has been deemed the “Goop of Cannabis.” In their online publication, they focus on normalizing cannabis use through combining educational information with lifestyle content ranging from self-care and beauty to sex and smoking etiquette. They have been in the cannabis industry for years and have witnessed how women are embracing marijuana more than ever in a new way. “Cannabis legalization is creating an insatiable appetite for information. Women are looking for alternative non-toxic, plant-based, holistic remedies for health and cannabis falls into all of those categories,” says Duckworth. “That’s why women are adopting cannabis as a wellness tool and making it a part of a much bigger approach to self-care.” “There is a big shift happening around how people take care of themselves,” Miller adds. “Women, in particular, are really starting to invest in their health and understand how cannabis fits into that from fitness to food. ” Yet, there are still some women who believe that consuming cannabis is stigmatized and feel the need to keep their use a secret. A survey found that 66 percent of women hide their usage out of fear of being judged by others which could prevent the type of word-of-mouth sharing that increases product sales. These women are not a lost cause, though. There are ways that cannabis companies can make sure they are reaching out to those women as well. “The industry is starting to recognize that women consumers need high quality products that seamlessly fit into their lives in a way that can replace a bad habit like drinking too much alcohol to unwind or taking a pill to go to sleep,” Duckworth notes. “As the market matures, brand aesthetics and designs push consumer products into the mainstream and more dialogue around cannabis is possible. Women will feel comfortable accepting and talking about using cannabis the more that it becomes normalized.” For those that have found peace with their cannabis use, their sights are set on products that can enhance their lives and an industry that hopefully continues to pay attention to the developing needs of their fastest growing consumer demographic. “Now is the time when brands should be paying attention to how women are incorporating cannabis into their lives and figure out how they can keep up. If companies want to continue to reach more women, they need to have more women leaders,” Miller advises. “Knowing how to market to women means having people who represent and understand them in decision-making positions. That also helps to remove the stigma even more for potential consumers because it feels authentic.” Content Sourced from Forbes.
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My opinion toward pastels has not always been positive. I have never put on a pastel article of clothing and thought “yessss, I am going to get it DONE today.” Put me in a pastel dress and I will give you an effortless impersonation of Daria in a pastel dress. But that’s not the fault of pastels, the only thing they’ve ever done to me is clash with my orange hair. Still, pastels have been innocently roped into the patriarchal idea that to be appropriately feminine is to be soft and weak, which might be why I have an aversion to wearing them after decades of self-esteem struggles. So now that these realizations have landed, I say BUUUULLLLLLLLLLLLLSHIT to all of that. It’s 2019 and women are pissed off, so if there’s ever been a time to reclaim everything that represents quiet femininity and use it as a source of empowerment, that time is now. Even though you won’t catch me physically wearing pastels when there is a mountain of cat-hair covered black clothing on my bedroom floor begging to be worn, I am fucking OBSESSED with these pipes. Something about pastel smoking accessories feels particularly appropriate given my aforementioned feelings, especially in an industry where Rasta colors have dominated the dudebro culture. OMBRE CERAMIC PIPE BY HACIENDAWARE At 3.5 inches long these babes are tiny, but that just means they’re cute and travel well. GRACE PASTEL BONG FROM PRETTY PIPE SHOP If I knew how to whistle, I would whistle SO HARD at this pastel bong from Marijuana Mommy‘s new Pretty Pipe Shop. SO GORG. PUSSY PIPE BY CAITLIN ROSE SWEET Much like the stereotype of cannabis smokers needs to be reclaimed, so does the word pussy. According to Caitlin’s website, her work “explores the messy intersections of pop culture, craft, and queerness” while also exploring the relationship of “the body, gender, sexuality, race, and class.” SUCCULENT HALF CIRCLE PIPE BY YEW YEW SHOP Yew Yew has an unconventional collection of minimalist ceramic pipes, all made by hand in the United States. Their motto is “smoking, simplified” and they create products that are beautiful, well designed, and stylish for display. HONEY BEAR BUBBLER FROM SHOP GLASSY Whenever I see this guy I hear “I Love You, Honeybear” by Father John Misty. What’s great about Glassy is that 10% of their sales go to ACLU Nationwide. Also available in pink and teal! GREAT LASH PIPE BY SETH BOGART Get the fuck out of here with this brilliance. How many times have you wiped this exact mascara from your face after a fight with your high school boyfriend? Oh, you had enough foresight to spring for the waterproof? GOOD FOR YOU. RING PIPE BY LINDSEY HAMPTON This is the kind of pipe that will confuse the hell out of your parents if you leave it out when they come over, and that’s part of its charm. GEOPIPE BY VAN DER POP You never realize how nice it is to have a pipe that doesn’t wobble until you try something like this and you can just… set it down on the table without feeling like you’re balancing a wine glass on stilts. That gorgeous pink doesn’t hurt, either. Content Sourced from Jane Dope.
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There's no question that CBD is the buzzy wellness product of the moment. If you live in a state where it's currently legal, you might feel like CBD has gone from being sort of around to absolutely everywhere all at once. Coffee shops sell CBD lattes, spas offer CBD facials, beauty companies are rushing to release lotions with CBD or hemp oils in their formulas. And everyone from your anxious coworker to your arthritis-suffering dad wants to get their hands on some CBD gummies. But even though it's infiltrating pretty much every corner of the wellness world (hi, vegan CBD brownies!) many people still find CBD a little confusing—especially when it comes to figuring out the right way to use it and how to make sure the stuff you're buying is, you know, actually legit. Below, we asked experts to answer the most pressing questions about CBD. RELATED: 7 Surprising Ways People Are Using CBD Oil—and What Doctors Really Think About It OK, first things first. What is CBD? CBD, short for cannabidiol, is a chemical compound from the cannabis plant. It's a naturally occurring substance that's used in products like oils and edibles to impart a feeling of relaxation and calm. Unlike its cousin tetrahydrocannabinol (THC), it's not psychoactive. So you're saying CBD won't get me high? Nope. The cannabis plant is made up of two main players: CBD and THC. "CBD is the non-psychoactive portion of the plant, so what that means is you won't have any effects like euphoria," says Junella Chin, DO, an osteopathic physician and a medical cannabis expert for cannabisMDthis link opens in a new tab. "You won't feel sedated or altered in any way." There are two possible exceptions to this. The first is that some people, for unknown reasons, just react differently to CBD. According to Dr. Chin, about 5% of people say they feel altered after taking CBD. "Usually they're the same people who have side effects from Advil or Tylenol," she says. You never know how your body will react to any new supplement, so when taking CBD for the first time, do so safely under supervision. It's also crucial to buy third-party-tested CBD for quality assurance (more on this later). Because the FDA doesn't regulate CBD, it is possible to buy a product that is more or less potent than advertised, or even contains small amounts of THC. RELATED: 9 Things to Know Before Buying Another Supplement Where does hemp come in to all this? You've probably heard the terms cannabis, marijuana, and hemp all tossed around in relation to CBD. The plant Cannabis sativa has two primary species, hemp and marijuana. Both contain CBD, but there's a much higher percentage in hemp, which also has very low (less than 0.3%) levels of THC compared to marijuana. When people talk about hemp oil, they're referring to oil extracted from the seeds of the hemp plant. There are no cannabinoids—CBD or THC—in hemp oil. This ingredient is packed with healthy fats and often appears in beauty products for its moisturizing benefits. What are the health benefits of CBD? The only CBD medication that is currently FDA-approved is Epidiolex, which the agency approved last yearthis link opens in a new tab for the treatment of certain types of epilepsy. But many people swear CBD has helped with a slew of other health conditions, including back pain, osteoarthritis, even cancer. "My practice has patients walking in every day asking about CBD," says Houman Danesh, MD, director of integrative pain management for the Mount Sinai Hospital in New York City. But while there's lots of anecdotal evidence, he says, "it's still very difficult to say" what the real benefits are due to a serious lack of research. "Right now, you just have pharmacies trying to make some sort of sense out of it and say, 'Yes, it works for this,'" he says, "but that's not the way medicine is practiced—it should be based on evidence, and there's not a lot of evidence to really support these claims." RELATED: Marijuana Use Linked to Higher Sperm Count, Suggests Surprising New Study Still, is CBD worth trying for pain management? There are two main types of pain, Dr. Danesh says: musculoskeletal and nerve. "There could be benefit for both conditions," he says. The tricky part is that there's some evidence suggesting CBD works best for pain when combined with a little THC, says Dr. Danesh. "Depending on what type of pain you have, you might be able to do just CBD, but sometimes you need CBD and THC." This makes accessing a product that will actually help you more difficult due to different regulations in each state. In New York, where Dr. Danesh practices, for example, CBD is available over the counter. But as soon as you add THC, you need a prescription. Figuring out how much you should take is challenging as well; the dosage that alleviates one patient's pain might do very little for someone else. "And until we can study it, it's the wild west," Dr. Danesh says. The takeaway? "I think CBD is a safe thing to try," says Dr. Danesh. But he urges patients to push for more research by putting pressure on representatives to get national bills passed that allow scientists to look closer at CBD and the conditions that respond to it. RELATED: 10 Things to Know About Pot and Your Health What about my anxiety—can CBD help with that? CBD might be worth trying to manage symptoms of anxiety. "[CBD] tells your body to calm down and reminds you that you're safe," Dr. Chin says. "It mellows out the nervous system so you're not in a heightened 'fight or flight' response," she says, so people with anxiety may find it helps them feel more relaxed. Still, one of the biggest misconceptions about CBD is that it's a wonder drug. "A lot of times people think CBD is a cure-all, and it's not," Dr. Chin says. "You should also have a healthy lifestyle with plenty of exercise and good nutrition—CBD is not going to fix everything." I've heard of edibles, tinctures, vape pens... What's the best way to take CBD? It really depends on what your goal is and why you're taking CBD in the first place. Some people don't want to ingest anything and therefore prefer a topical CBD cream or ointment. "You can apply it to muscles, joints, and ligaments and still get a nice, localized release," Dr. Chin says. The biggest differences between tinctures, edibles, and vape pens are speed of delivery and how long the effects last. Vape relief is faster but wears off faster too—usually in about two hours, says Dr. Chin. "Say you wake up in the morning and pulled your back out, you might want to take CBD through a vape pen, which delivers in 10 minutes." Tinctures and edibles take longer to work but last four or five hours. "A tincture looks like a little liquid that you put under your tongue, and you feel relief within half an hour," Dr. Chin says. "If you prefer to taste something, you choose an edible, whether it's a capsule, gummy, or baked good." RELATED: These New Cannabis-Infused Foods May Help With Anxiety and Pain (and Won't Get You High) What should I look for when shopping for CBD products? "There are literally hundreds of CBD brands at this point," says Brandon Beatty, founder and CEO of Bluebird Botanicalsthis link opens in a new tab and an executive vice president of the U.S. Hemp Roundtable. Here are a few things you should keep in mind when shopping. • What does the label look like? We don't mean the color or millennial font. If it's a dietary supplement, it should have a back panel with an FDA disclaimer and warning section, according to Beatty. "Ideally, it would be preferable to have access to their third-party lab testing results too." • Speaking of which: Has it been third-party tested? Nearly every expert Healthspoke to agreed that your CBD products should be tested by a third party to confirm the label's accuracy. This is a real concern in the industry—take the 2017 Journal of the American Medical Association study, for example, which tested 84 CBD products and found that 26% contained lower dosesthis link opens in a new tab than stated on the bottle. Look for a quality assurance stamp or certificate of analysis from a third party (aka not the actual brand) or check the retailer's website if you don't see it on the product's label. • What's the dosing? This is a confusing one for many people. "A lot of brands don't do a good job of clearly instructing their consumer on the dosing," says Chris Roth, CEO and co-founder of Highline Wellnessthis link opens in a new tab. When thinking about dosing, also consider whether your CBD is full-spectrum or isolate: Full-spectrum could include other cannabinoids like cannabidivarin or cannabigerol (this is important, since "there's something called the 'entourage effect' when all together, they're more effective than any one of them alone," Roth explains), while isolate is 100% CBD. "Some people might only need 10 milligrams of full-spectrum CBD, but with isolate, even taking 80 or 100 milligrams might not have the same effect," he says. • Does it claim to cure any diseases? If so, hard pass. "You should avoid any company that makes disease claims," says Beatty. "If so, it means they're either willing to break the rules or they're not aware of the rules." • Is there a batch number? You know how you check your raw chicken or bagged lettuce every time there's a recall to make sure the one you bought isn't going to make you sick? You should be able to do that with CBD products too. "This is a huge indicator as to whether they are following good manufacturing practices," says Beatty. "There should be a way to identify this product in case it was improperly made so the company can carry out a recall." • Are there additional ingredients in there? As with any supplement, you want to know everything you're ingesting in addition to the main event. For example, "sometimes I notice that [CBD manufacturers] will add melatonin," says Dr. Chin. • Are you buying it IRL? You can find CBD products in shopping malls, convenience stores, even coffee shops in many states right now. But when in doubt, natural grocers are a safe brick-and-mortar place to buy CBD, Beatty says. "Typically they have a vetting process that does some of the legwork for you." RELATED: 19 Natural Remedies for Anxiety That all sounds good, but is it legal? First, a little background. Industrial hemp was legal in the United States until Congress passed the Marihuana Tax Act in 1937. ("Some of our early presidents grew hemp," notes Sarah Lee Gossett Parrishthis link opens in a new tab, a cannabis industry attorney based in Oklahoma.) Nearly 80 years later, the 2014 Farm Bill took the position that states can regulate the production of hemp and, as a result, CBD. Then last year, President Trump signed a new Farm Bill that made it federally legalthis link opens in a new tab to grow hemp. This means that "consumers everywhere, if they're compliant with their state, can grow hemp and use hemp products," Parrish explains, "and among those will be CBD." In other words, the latest bill removed hemp from the Drug Enforcement Administration, or DEA's, purview. "Hemp can now be grown freely under federal law, which, of course, is huge," Parrish says. "But while it's legal under federal law, it's up to each state to set their own policy." These policies vary widely. Marijuana and CBD are currently fully legal for both medicinal and recreational purposes in Alaska, California, Colorado, Maine, Massachusetts, Michigan, Nevada, Oregon, Vermont, Washington, and Washington D.C. In 23 states, it's legal in some form, such as for medicinal purposes. Another 14 states permit just CBD oil. But both are illegal in Idaho, Nebraska, and South Dakota. For more information, the organization Americans for Safe Access has a helpful guidethis link opens in a new tabto the specific laws in each state. "It's kind of ironic," says Parrish. "With marijuana, we have got the federal government saying 'No' and a bunch of states saying 'Yeah, it's OK'—but with hemp, the feds say 'Yeah, it's OK,' but we still have some states saying it's not." Can you travel with CBD? That same 2018 Farm Bill means you can now travel between states with legit CBD products. "Flying with CBD should pose no issues now," Parrish says. However, if you're traveling with a tincture, be mindful of TSA limits on how much liquid you can carry on an airplane, she adds. (You can also mail CBD products, just like "companies that comply with the Bill can ship their hemp-derived CBD products anywhere in the U.S.," Parrish notes.) RELATED: Is It Safe for Breastfeeding Moms to Use Marijuana? Will CBD show up on a drug test? It should not, as long as you're buying third-party tested CBD with no added THC, says Dr. Chin. But she does point out that athletes, who often are required to take drug tests that are more sensitive, "could potentially test positive" for trace amounts of THC if they've been using CBD products. Can I give it to my dog? Tempted to give your pup one of those CBD dog biscuits? "Generally we expect CBD products to be safe, and they could show some benefit for anxiety in pets," says John Faught, DVM, a veterinarian based in Austin, Texas. But the challenge when considering CBD products for pets is the same as with people: lack of research. "I believe there are good products out there today, but I also don't know how to distinguish them at this time," Faught says. Content sourced by Health.com
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CLOCKWISE FROM TOP LEFT: BRENDA ROSE; SAM GEHRKE; MARIJUASANA; OREGROWN; ALPINSTASH Emma Chasen The title cannabis educator and industry consultant leaves a great deal of possibility for Ivy League-educated entrepreneur and botanical extraordinaire Emma Chasen. And she’s got budtending awards, horticultural know-how and business acumen to back up her position as one of the most sought-after cannabis experts in the world. As someone inside the industry, what changes have you noticed since the end of prohibition regarding cannabis’s cultural place? Cannabis is having its cultural moment of fame, and I think that’s great. For so long this plant has been demonized and now people are finally coming around to understanding just how beneficial it can be. However, I do think the pendulum has swung too far in the opposite direction. Some people looking to capitalize on the cannabis movement (the CBD movement especially) preach cannabis as a cure-all and that can be dangerous. Cannabis is like any other medicinal plant—it has its benefits and its drawbacks. Yes, it is a relatively safe substance and it has extraordinarily high medicinal potential, however, it is not a cure-all. I believe it needs to be integrated holistically, meaning we should be looking at all aspects of people’s health and lifestyle in order to determine if [and] what kind of cannabis should be used. And choosing to incorporate cannabis should come with thought and a conversation with a well-informed guide. What are the most important aspects of being a good budtender—that well-informed guide for many? Good budtenders need to have a foundational understanding of cannabis science and product knowledge. More than that, budtenders need to be genuinely excited and equipped to engage with people in sometimes vulnerable conversations. A budtending position is not simply “slinging weed.” Budtenders often act as therapists, health care advisors and cannabis guides when helping patients and novice consumers make the choice to integrate cannabis into their lifestyle. Budtenders are oftentimes the only resource for cannabis information because doctors are not well-informed. Budtenders must take great care in the way they talk to customers about cannabis and how they recommend products and dosing. Dispensary management should provide budtenders with the necessary training and education to allow them to excel. This means providing budtenders with ongoing training in cannabis science, product knowledge and high-level customer service that places an emphasis on empathy. Do you find that the power dynamics and gender inequality of the business world at large extend to the cannabis business? Is cannabis, in other words, as a modern and progressive industry, inherently more welcoming to women entrepreneurs, executives, etc.? Power dynamics and gender inequality absolutely happen in the cannabis industry. Cannabis culture has been largely male-driven and continues to be in the legal paradigm. The average number of female CEOs in cannabis is close to the abysmally low national average. However, I am optimistic that we can change that with cannabis. We just have to keep pushing forward and creating more opportunities and infrastructure for women to have access to investment and support. Kristin Murr A cannabis cultivator at Colorado’s AlpinStash, Murr is a Centennial State native and former college hockey player who has firsthand experience as a medical cannabis patient. As injuries stacked up on the rink, so did prescriptions for painkillers, making Murr think she’d never skate again. After beginning treatment with medicinal cannabis, Murr dove into the business and now claims to have found her “true purpose” as a grower. Can you tell me a little bit about how you began to see cannabis as a career option for you? I was of the opinion that it was going to take a lot longer than it did to become legal, but I knew as soon as it did, I wanted to be a part of the movement in some way. My first job in the industry was at a cannabis bakery, and although it was a great experience, I knew it wasn’t the right fit. I’ve always loved plants and playing in the dirt, and gardening came somewhat easily to me. So when I met my now husband Danny Sloat [founder of AlpinStash] and he started to teach me to grow, I fell in love immediately and continue to enjoy caring for our plants. What has to change about the way cannabis is treated in the sports world? Education is the most important part of any movement—only with knowledge can we help people destigmatize cannabis. I ask coaches, trainers and athletes to read the many studies that have been done to show the benefits cannabis provides for injuries, sore muscles and stress levels. CBD creams and oils are highly underestimated and often overlooked because they fall under the broad umbrella of cannabis and are subject to the negative stigma attached to it. AlpinStash is a strictly all-natural operation and a great deal of care is put into each plant. Your bio even notes that you sing to them when the mood strikes. What does this do for the final product? I like to compare it to food: We eat organic and humane food because it aligns with what we believe in, and we choose to put healthy, sustainably grown food in our bodies. Cannabis is no different, and it’s important to use nutrients that are sustainably sourced. There will always be the large companies that are just growing for numbers, with the view that more is better. We, however, pride ourselves on quality over quantity, as people want and need products that are not only a higher quality, but also safe to use. And the product speaks for itself. In a side-by-side comparison of flowers grown with love and organic nutrients next to flowers grown with synthetic nutrients, you visibly see the difference. Bud structure, trichomes and potency are significantly better on the sustainably grown flower than the synthetically grown flower. Not to mention, the side effects that can occur when ingesting a product that was dipped in alcohol or peroxide to rid it of the mold that occurred when grown in an incorrect environment are very dangerous. Do you find the power dynamics and gender inequality of the business world at large extend to the cannabis business? Cannabis is a new blooming industry that has provided new job opportunities for a lot of people. And, as a new industry, it opens the door for women to be in high level positions since it’s not already dominated by men. However, as men have traditionally dominated leadership roles and make more money than women, we still have to fight a bit. I find this to be more true in cultivation. At AlpinStash, we have three women growers and one male. Yet, when in public, most people assume that Danny is who they should direct their growing questions to. I’ve heard this from other women who grow here in Colorado as well. We are few and far between in licensed grows. But as a whole, I have high hopes for women in the industry and the platform it’s created for women to be heard, breaking the long-lasting stereotypes that we’ve been dealing with throughout history. Kate Guptill As the co-founder and vice president of operations and finance at Eco Firma Farms, Kate Guptill is a distinguished presence in the industry. She also has experience as a legal professional within the Oregon Department of Justice and the Multnomah County District Attorney’s Office and is a noted cultivator of cannabis, to boot. As someone inside the industry, what changes have you noticed since the end of prohibition in Oregon regarding cannabis’s cultural place? It’s surprising how fast the stigma of cannabis use is changing. That being said, we are in a bit of a bubble here in Oregon, which has a long, rich history of cannabis use. Culturally, we still have a long way to go—there cannot be a true cultural change until federal prohibition ends and we can all begin to accept the inequality of our prison system and how cannabis “offenders” are continually imprisoned in true cultural inequality. How does your DOJ experience inform your position on federal versus state attitudes toward cannabis? To be honest, it doesn’t. Federal prohibition is antiquated, and I suspect many individuals in the DOJ or DA’s office would agree off the record. That’s the interesting part of watching prohibition end. The old standard of what a “stoner” looks like compared to who an actual cannabis consumer is has been breaking down for a very long time. They are doctors, lawyers, executives, grandparents and teachers. The curtain of fear over the “lazy,” “unmotivated” user is being pulled back and it turns out, it’s just not the case. We will see an end to federal prohibition in the next decade, hopefully sooner than later, and get those resources back where they belong. For example, every 98 seconds someone is sexually assaulted in the United States [according to RAINN, the Rape, Abuse & Incest National Network]. Why are we still assigning resources to cannabis when there is a backlog of rape kits? Do you find that the power dynamics and gender inequality of the business world at large extend to the cannabis business? Honestly, as with most industries, now that real capital is starting to flow in, there is more and more gender inequality becoming apparent. That’s not to say it wasn’t always there, but now it’s more obvious, I suppose. Every week, a new vendor comes through the door and addresses the male in the room. As if to say, as a woman, you’re obviously not the owner or the CEO or the grower. In our company, it’s a great way to find yourself not making a sale of whatever you’re pitching. Change doesn’t happen overnight, but cannabis moves faster than any other business out there since the dot-com boom. This a great opportunity for women not to feel the need to demand equality, but to give the world no choice but to grant it. Don’t be told you can’t. It’s a challenging business to be in, regardless. In these times, if you can build a successful cannabis company as a woman, you can do anything. Stacey Mulvey Before becoming the founder of Marijuasana, which is helping pioneer the niche market of cannabis yoga, Stacey Mulvey was a member of the Mormon church who dissented over their treatment of the LGBTQ community. A veteran instructor of various fitness disciplines, Mulvey started her business to create a synergy of mindfulness, exercise and destigmatization. In your experience as an expert, what does cannabis offer the yogi that a plain practice does not? The section of our brain that processes unconscious emotion into awareness, and also regulates our proprioception (the body’s placement and orientation in space) is the cerebellum. Through the data gathered by our senses, the cerebellum interprets and synchronizes our perception of the external world with our internal, felt one. The cerebellum is where the body’s CB1 receptors are most highly expressed. (CB1 is an element of the endocannabinoid system, and binds equally with anandamide—an endogenous cannabinoid and neurotransmitter—and tetrahydrocannabinol, a phytocannabinoid.) So cannabis literally attunes and synthesizes movement with our emotional and mental state, offering us a chance to explore alternative ways of expressing how we move our body, and how we feel about it as it moves. Something I want everyone to know is that the body’s endocannabinoid system is the physiological basis for the mind-body connection, which is what we are tapping into with mindful practices (according to Uwe Blesching, The Cannabis Health Index). The emotions of well-being and happiness have a chemical basis in a neurotransmitter/endocannabinoid called anandamide, which is a chemical analog to the phytocannabinoid tetrahydrocannabinol. Since those emotional states, as well as gaining awareness of the state of health in our body, are exactly what we are attempting to engage with and refine when we practice yoga and meditation, it follows that cannabis can offer more immediate access to the mind-body connection. Have you seen a great change in the way cannabis is treated since legalization began? I haven’t seen opinions change as much as I would like because I’ve encountered deep-rooted resistance to cannabis from people of a limited mindset about its benefits. They do not know about or believe the facts that are emerging regarding its health implications or how legalization is positive for the larger society. What is interesting is that the division doesn’t necessarily follow political lines. I’ve met people with liberal leanings that are staunchly opposed because they still give credence to the debunked nonsense the prohibition movement generated, and [I’ve met] conservatives that are in favor because they follow the principle of keeping the government out of the private lives of individuals. Do you find that the power dynamics and gender inequality of the business world at large extend to the cannabis business? Unfortunately, I do not feel that cannabis is inherently more welcoming to women entrepreneurs. There are some that want to glorify the cannabis industry because several women in it have demonstrated amazing leadership and innovation, but I’ve noticed an entrenched “boys’ club,” a legacy from the reflexive misogyny of the tech and financial executives that are just getting into cannabis. I’ve personally seen appalling discrimination against women in the cannabis industry, for no other reason than the employee was female. Misconduct and abuse of power is nothing exceptional as far as the business world goes, but is still very much part of the cannabis industry in my experience. I will say that because of that mentality, and the experience with discrimination and sexism that we bring from other industries, women in cannabis very consciously do our best to welcome and support each other, and to hold the men accountable. There are more lady bosses in cannabis than other older, more traditional industries. I’ve seen more men get called out publicly for sexual misconduct and sexist behavior. It’s a trend I hope will continue, one that will continue to spread to our entire culture. Chrissy Hadar Hadar co-founded Oregrown with her husband as a small grow in 2013 after regulations passed in Oregon allowing for medical marijuana dispensaries. As the company’s senior vice president of retail and branding, she is leading the way out of prohibition by taking the brand global, increasing its retail footprint and brand awareness through initiatives like a clothing line. What changes have you noticed in the way cannabis users are treated or perceived since the end of prohibition in Oregon? Since the legalization of recreational use in Oregon, which we prefer to refer to as “adult use,” we’ve found our customers not only debunk the stereotype of the unmotivated and unemployable “lazy stoner,” but completely squash it. They are young professionals, acclaimed athletes, mothers, fathers, doctors, teachers, lawyers, businessmen and women. They are using cannabis in lieu of the evening cocktail, or exploring it as a holistic alternative to overprescribed and addictive pharmaceuticals that claim to treat chronic pain, insomnia, anxiety and depression. Cannabis use is more widely accepted and embraced as a lifestyle as opposed to something only done behind closed doors. What is Oregrown doing to further the abandoning of that stereotype? At Oregrown, we believe in being an asset to our community. We’ve accomplished this by sponsoring local family friendly festivals and concerts, partnering with our local Humane Society, volunteering for park clean-ups, sponsoring the nonprofits that help maintain our public trail systems, and sponsoring athletes who will ultimately inspire the next generation to live an active and healthy lifestyle. By going out into our community, setting up our booth, selling our clothing line and being available to answer questions, we are giving the locals and tourists of Central Oregon the opportunity to get a taste of Oregrown on their home turf. So, if or when they decide to explore cannabis one day or try a new dispensary, they will think of Oregrown. Do you find that the power dynamics and gender inequality of the business world at large extend to the cannabis business? Is cannabis more welcoming to women entrepreneurs, executives, etc.? I will say that the women I have come across within the industry are some of the strongest, most outspoken, intelligent, independent, motivated, powerful and inspiring women I have ever met. And because of these women, and in light of the fact that the legal cannabis market is so young, we have what some consider a “once in a generation” opportunity to build an emphasis on equality and inclusion into the industry, and set the standard for other industries to live up to. It’s up to us to be the change we want to see in the world. Cliché, but true. At Oregrown, half of our top executives are women. But, the cannabis industry at large is not some utopia exempt from the perils of American corporate greed and the “good ol’ boys’ club” as many would like to claim. I believe there is just as much equality in the cannabis industry as any other burgeoning sector, and more work needs to be done across the board. Content Sourced from Newsweek.
1 week ago
Today’s cannabis can be a balm for almost anything—from cramps to menopause, migraines, and beyond. Humans are meant to live in community, and most women are compelled to connect: any excuse will do to pour one’s heart out over a low-fat latte or a glass of Chardonnay. Downloading about money, men, diets, and depression with friendly femmes has been shown to promote healing. But lately, women are more likely to puff on vapes together than to sip Vouvray. They’re bonding over cannabis: not just for mellowing out, but for getting down to business. The goal can be money or harmonic convergence—because it’s now possible to achieve both simultaneously. “It’s about living a high life, rather than getting high,” says Kate Miller, co-founder/CEO of Miss Grass, an online publication covering modern women in weed. “Cannabis culture weaves into so many aspects of our lives, from health to work, beauty to food. Women are drawn to the emerging cannabis industry because it allows them to launch businesses that combine commerce with caring.” The buzz words of the new cannabis culture are “wellness,” “healing,” and even “beauty”—which altogether spells “big bucks.” CBD products, or cannabidiol, the non-psychotropic anti-inflammatory cannabis compound, is mostly what draws today’s dames: It’s a balm for almost anything female: menstruation cramps, menopause moods, and migraines—even sexual stimulus. One anonymous female cannabis business owner admits she was lured by the sexual side effect. “To me, THC and CBD create the female Viagra, heightening the senses, helping you get into your body.” “Cannabis culture weaves into so many aspects of our lives, from health to work, beauty to food. Women are drawn to the emerging cannabis industry because it allows them to launch businesses that combine commerce with caring.”—Kate Miller, Miss Grass And at its root, cannabis is literally female. Olivia Alexander, CEO of Kush Queen—which sells products like lubricant (very popular), bath bombs, topicals, and tinctures—clarifies: “All cannabis we consume is from the female plant; it’s a perfect storm for women, a new industry where women see opportunity. It fits into the current women’s wave: running for office, running companies. Cannabis is a part of that new liberation.” More than 60 percent of the U.S. population now lives in a state with some form of legalized marijuana. Kush Queen’s Olivia Alexander and her company’s bath bombs. Courtesy of Kush Queen The early female pioneers of the movement are the best known—and the most affluent. Dr. Dina, a nickname bestowed by BFF Snoop Dogg, entered the movement in 2003, creating LA’s first medical marijuana dispensary. Mary-Louise Parker’s Nancy Botwin on Showtime’s Weeds was based on Dr. Dina. The Cannabis Business Exchange considers the top women in the biz to be Patricia Rosi—CEO of Wellness Connection of Maine, a Portland company with four dispensaries—and Nancy Whiteman, whose Colorado-based Wana Brands has made millions in edible gummies. Kirsti Blustein, who founded wellness brand Khus & Khus, spells out the female obsession with CBD. “Inflammation makes us age faster. CBD stabilizes the body—it’s an adaptogen (an herbal anti-stress substance), a terpine (oil that contains hydrocarbons). It affects serotonin, which is why it’s the perfect sedative for menstruation and menopause.” Former beauty, fashion, and entertainment media mavens are now reinventing themselves as cannabis growers, editors, writers, publicists, even CEOs. Women’s magazines for cannabis are sprouting up all over. Titles include website Miss Grass, MJ Lifestyle, Broccoli, and Gossamer. LA fashion and entertainment marketing mavens Jenn Gross and Julia Axelrod formed HiFi Exchange a year ago. It’s a collective of marketing, public relations, and retailers the aim to “elevate the cannabis marketplace,” according to the company’s website. HiFi’s Exchange’s showroom representing top-shelf beauty and wellness brands. Theirs is one of the many PR companies heading in a “higher” direction. “Weed was always what boys did,” says Gross. “Boys had bongs in their bedrooms. The big plant and grower operations are still male. Where women come in: as herbalists, midwives, communicators.” HiFi Exchange brand, Papa & Barkley. Courtesy of Papa & Barkley Rosie Mattio created New York based RMPR to work with fashion brands—and now has 17 clients in her all-cannabis shop. “An article in WWD about cannabis beauty made it a beauty trend. Then Elle, Allure, and Vogue picked up on it. It all relates to the women’s movement of the last year: the pink-pussy-hatted, #metoo anti-establishment movement.” Paige Guzman is VP of marketing of PAX Labs, known as the Apple of vaporizer brands. “When medical and recreational legalization took shape, there was an influx of cultured women entrepreneurs,” she says. “Now we’re a real community.” Missy Bradley launched Colorado-based Stillwater Brands, which produces THC- and CBD-infused edibles under brand names such as Ripple Dissolvables, Stillwater Gummy Supplements, and Stillwater Teas & Coffees—all infused with Stillwater’s Ripple precisely dosed, water-soluble cannabinoid distillates. A new avenue for wellness through cannabis is the female cannabis retreat. When Sailene Ossman, co-founder of Ganja Goddess Getaway women’s retreat, was 19, she barely survived a near-fatal car accident, which caused constant pain. “Someone recommended cannabis, and I never used another pain killer,” she says. Ganja Goddess Getaway is a members-only social club with retreats that focus on using cannabis as a creative and spiritual tool to promote sisterhood and self-love. Ossman says, “Ganja Goddess is a three-day all-inclusive getaway: We like joints instead of wine. It’s empowering to help us connect to better selves.” Products from Bluebird805. Bluebird805 Sara Rotman was considered a New York fashion guru. But when she experienced renal failure, she and her husband bought a farm in Santa Barbara. “I was never a cannabis user,” Rotman says. “But CBD worked. So we said, ‘fuck it,’ let’s grow our own medicine. We now have six licenses and create product for our brand Bluebird 805, with love.” Jenae Alt, a producer actress and self-described “badass” has recently created perhaps the most desirable of all female-directed cannabis products: a strain of flower that eschews compulsive junk food craving. “One day I thought: ‘Why do we have to have the munchies?’ That’s when Skinny Weed came to life.” Dieters, take heart: It launches at the Sundance Film Festival at the end of January. “This is the green rush for women,” proclaims Alt. “Women are nurturers at heart, bringing love, peace, and harmony to the cannabis world. This makes us as women feel proud—we’re taking care of ourselves.” Content sourced by Robb Report.
1 month ago
The legal cannabis industry in the U.S. may grow to $50 billion by 2026, expanding to more than eight times its current size. In the recent midterm elections, Michigan joined nine other states and Washington, D.C. in legalizing recreational marijuana. Utah and Missouri joined the 22 states that already approved access to medical marijuana. Nationally, support for marijuana legalization is stronger than ever—62 percent of Americans say marijuana should be legalized. This is great news for the cannabis industry and its investors, but is it good news for the environment? Growing cannabis for commercial production is associated with some pretty significant environmental impacts. Cannabis is often grown indoors, requiring extensive use of grow lights and equipment powered by the electricity grid. In the U.S., 1 percent of all energy usage is attributed to indoor cannabis growing, and 4,600 kilograms of carbon is released into the atmosphere for every kilogram of marijuana produced. In California, indoor cannabis production represents 3 percent of energy usage, more than is produced in the Hoover Dam. A 2016 report from New Frontier found that marijuana is the “most energy intensive agricultural crop produced in the U.S.” A report earlier this yearfrom Colorado Public Radio showed that Denver’s marijuana industry accounts for nearly 4 percent of the city’s total electricity use. Focus on energy efficiency Regulatory requirements and an illegal growing mentality has led farmers to simply scale the indoor growth approach. But is there a better way? An increasing number of growers and cannabis companies are finding that they can reduce overhead and increase profits by making cannabis production more sustainable. “You can’t downplay how much of an impact energy efficiency has and energy costs have for cannabis producers. It’s a significant factor,” John Downs of cannabis investing firm The Arcview Group told Big Buds, a website for marijuana growers. Energy-related costs can account for as much as 50 percent of what it takes financially to run an indoor grow, according to the Southwest Energy Efficiency Project. Canada’s Green Organic Dutchman, a research and development company for medical marijuana, struck a deal with a local energy provider and was able to reduce its energy expenses from the average 13 cents per kilowatt-hour to around 4 cents. That reduction in operating costs made the brand significantly more competitive in the cannabis market, Big Buds reported. Taking advantage of incentive programs Some indoor cannabis growers are taking advantage of incentive programs to stem their production costs. An Oregon company called Deschutes Growery created a method of growing recreational marijuana indoors that’s rooted in energy efficiency, thanks in part to sustainable growing techniques the company developed over time and the energy-saving incentives it sought from the Energy Trust of Oregon. Deschutes developed its own system of movable racks, LED lights, and programmable monitors to multiply growing space, cut utility costs and reduce the time its plants take to flower. The company mixes and recycles its own growing medium and uses biological pest control, including nematodes, predatory mites and natural oils, rather than chemical pesticides. The company, which claims to be the first solar-powered indoor cannabis farm in the state, set a goal to become carbon-neutral—offsetting the energy it consumes with conservation measures—in three years. State-of-the-art growers are also using machine learning technology to determine the minimum amount of light needed to produce the largest yields. Smart-sensor systems can measure how much light each plant receives to help fine-tune lighting arrangements. Tackling high water usage Cannabis is also a high water-use plant—each plant consumes up to 23 liters of water per day. A company called GrowX found a way to conserve water by using a system called “aeroponics,” in which the marijuana plant is suspended by its roots in a moist environment. Water vapor keeps the plant hydrated. Not only does aeroponics require 95 percent less water than outdoor farming and 40 percent less water than indoor hydroponic farms, GrowX claims it can yield 300 percent more product than traditional yields. Another firm, Aquatonix, uses a water treatment device to increase water absorption in cannabis, leading to an increase in the photosynthetic efficiency and crop yield while minimizing environmental impact. In recent trials in Humboldt County, California, growers using Aqutonix increased cannabis yield by 43 percent while decreasing their water usage. Outdoor growing has its challenges Outdoor growing has its own set of environmental impacts. A study from Ithaca College found that planting cannabis in remote locations for commercial production is creating forest fragmentation, stream modification, soil erosion and landslides. Without land-use policies to limit its environmental footprint, the impacts of cannabis farming could get worse. “Cannabis leaves a small spatial footprint but has potentially significant environmental impacts,” said co-author Jake Brenner, associate professor in the Department of Environmental Studies at Ithaca College. “To mitigate these impacts, policymakers and planners need to enact specific environmental and land-use regulations to control cannabis crop expansion during this early stage in its development.” Pesticide use another concern Use of pesticides in marijuana growing also has environmental advocates worried. “Until California gets serious about making clean water and our environment a priority over legalizing marijuana, pesticides will continue to be abused by growers regardless of the impact they have on our resources,” Stephen Frick, assistant special agent in charge of the Forest Service in California, told The Independent. Frick said the state does not have the capability to monitor and enforce illegal chemical usage associated with the increased cultivation of cannabis. Bodē Loebel, the founder of Bodē Wellness, a Colorado company that makes topicals and extracts infused with cannabidiol (CBD), the non-psychotropic cannabinoid compound derived from the hemp plant, told TriplePundit he would like to see statewide legislation that prohibits use of pesticides in growing cannabis. Hemp is grown from the same plant genus, cannabis, but has only trace amounts (less than 0.3 percent), of tetrahydrocannabinol, THC, the chemical responsible for most of marijuana’s psychological effects. Hemp, Loebel said, is “inherently sustainable. Growing hemp is an outdoor venture, grown without any need for pesticides.” Investing now to weather the market Making investments in more sustainable production is smart business, said Derek Smith, executive director of the Resource Innovation Institute, an organization that promotes sustainable practices in the cannabis industry. Energy, in the form of electricity and natural gas, ranks behind labor as an indoor grower’s greatest expense, he explained, and producers could be in a much better financial position going forward if they prioritized energy efficiency. “To me, that is the holy grail of sustainability—when the economics of the investment start to make sense,” Loebel said. While a number of companies are seizing advantages with sustainable production, and new solutions are coming on the market, many cannabis producers don’t seem concerned enough about energy use. Maximizing production now at the expense of the environment could end up being a short-sighted approach, experts say. One sign of that is the market. While cannabis stocks have shown unprecedented growth over the past year, some analysts are calling the market over-hyped and warning that the boom could soon be over. Making efficiency improvements should help cannabis companies in it for the long haul to weather upheavals in the market and continue to deliver to the ever-growing American appetite for cannabis. Content Sourced from Triple Pundit.
1 month ago
Sustainability and quality standards led award-winning Yerba Buena to an acquisition by Stem Holdings, vaulting the Oregon company into the upper echelons of a business world it hopes to change. Photos by Jake Gravbrot For most cultivators, surviving in the cannabis industry is no simple task. Surviving in the cannabis market while promoting sustainable and organic practices is even less so. And surviving in the Oregon market that features razor-thin and still-shrinking margins while promoting better cultivation practices? That’s a test of mettle. But Laura Day and her Yerba Buena team have no interest doing things the easy way if they aren’t also the right way. And the group can hustle. In addition to being Day's pride and joy, her “baby,” Yerba Buena is one of Oregon’s premier craft cannabis businesses. Day and her team grew the 11,000-square-foot mixed-use operation (split between 7,000 square feet of indoor canopy and a 4,000-square-foot outdoor farm) from a small, local medical enterprise to an award-winning business and a target of a large acquisition deal—all in five years. This accelerated timeline is a result of Day holding herself, the company and those around her to a higher standard. “In every industry, you're going to have a whole spectrum of practices,” Day says. “We're really interested in creating a product that is produced in a sustainable way.” Sustainability is a big item at Yerba. For the Oregon company, sustainability means following proper organic cultivation practices and operating with better business standards. “I mean, the name of our brand is Yerba Buena,” Day says, which she explains translates (phonetically) to “good herb” from Spanish. “Goodness is part of our name,” she adds. Good intent, good practices, good results, they all tie in together. A Yerba Buena trimmer. Trimmers measure the time it takes tocomplete a batch as part of the company’s data collection practices. Once Bitten, Twice Certified As a former dispensary manager in Arizona, Day understands the value of third-party certification in the cannabis industry. In her time making purchases for the medical dispensary in The Grand Canyon State, she would come across growers who made claims about cannabinoid content or having organic products. But when Day had the product tested, many results would show otherwise. “Without a third-party certification, you're going off of a grower's claim,” Day says. Yerba Buena doesn’t just talk the sustainability and organic talk—the company walks the certification walk. Yerba is both Clean Green Certified and Certified Kind. While both indicate that the product was manufactured with sound environmental practices, the Clean Green certification highlights Yerba’s organic cultivation methods (federal law prohibits cannabis from being certified organic by the U.S. Department of Agriculture), while being Certified Kind indicates that Yerba Buena’s business practices are Earth-friendly as well as organically grown. “For example, inputs such as bat guano can be sourced from very sensitive populations of bats,” Day says. “And obviously, we want all of our inputs to be sourced in a way that doesn't damage the environment or put pressures on species.” In addition to adopting best production practices recommended by these groups, Yerba Buena is a founding member of the Resource Innovation Institute, a non-profit organization advancing resource efficiency in the cannabis industry. Day also serves as the vice president of the Cannabis Certification Council (CCC), a non-profit group “focused on education to help drive demand for transparency, clean, and sustainable production in the cannabis industry,” according to the organization’s website. Untrimmed Purple Punch bud “We want to educate consumers as far as which certifications they find align with their values. There are a lot of different certifications and each have different standards,” Day says of her work with the CCC. “Just because a product is OMRI [Organic Materials Review Institute]-listed or organic doesn't necessarily mean that it's healthy for human consumption.” Another benefit of working with third-party certification groups is that some of those groups also vet product suppliers, which Day says helps Yerba make better decisions when it comes to selecting vendors and suppliers. “Hearing from the folks that have relationships with the manufacturers of these products … has helped us make more informed decisions as far as which [manufacturers] have good business practices and actually care about the inputs that they're using in their formulations, and those … that are just trying to skate by to get that OMRI-listing so that they can qualify as an organic input,” she says. Sustainably Grown A fellow Arizona cannabis market veteran, Derek Rayhorn, Yerba Buena’s lead cultivator, says adopting those organic standards and learning how to be more Earth-conscious was an interesting challenge. He describes Arizona as a market where “there [are] not as many regulations, the market doesn't care as much about organic flower, they just want something on the shelf.” Oregon’s market, however, “demands a high quality, and people are way more concerned about what they put in their body. So switching to an organic program … was definitely a learning curve.” Instead of pesticides, Yerba Buena relies on beneficial insects, such as predatory mites and other biologicals, and on tight control over the cultivation environment to prevent pest and disease outbreaks. The company’s environmental control system (ECS) alerts staff via text message of any spikes or drops in temperature or humidity. Other than the ECS and the irrigation system, Yerba Buena is a relatively low-tech operation when it comes to cultivation. Compost feedings are done manually by the company’s eight-member grow staff (along with a light watering because “we find that our plants here like to be hand-watered with the compost,” Rayhorn says). Part of the reason for that low-tech approach, Rayhorn says, is because humans “have developed a very important relationship with cannabis plants in the thousands of years that we’ve been using them, so we like to have hands on the plants.” The other reason is logistical: Rayhorn and his team can be interacting with 15 or 20 different cultivars in each room, and each plant might be going through its own growth patterns. “Pushing a button and having an [injector system] pull the nutrients out of tanks would be great,” Rayhorn admits, “but we really try to specifically target our plants’ needs, and it takes people to do it,” and with more than 100 cultivars on the roster, the cultivation team needs “people with a good eye, too.” That personal touch goes beyond daily plant scouting. For example, Rayhorn noticed that plants would show signs of stress if they were moved from veg to flower immediately after being transplanted from 1-gallon pots to 5-gallon pots with a blooming soil containing phosphorous. Instead of having crops go through all these stressors at once, Yerba places recently re-potted plants back into the vegetation room for a short while before making their transition into flowering. “We find that the plants are a lot happier and healthier when they can go back in their old room, hang out for a week or more, and then go into the bloom room,” Rayhorn says. Without daily inspection and care, it's easy to overlook signs of stress. The lack of labor-savings that comes with automation and the added expenses of adhering to organic and sustainable practices certainly increase cultivation costs, but “the Oregon market demands a really high-quality product, and organic matters to people now more than ever, which is a good thing,” Rayhorn says. A switch to LED lights in its vegetation rooms in 2017 did allow Yerba Buena to save more than $22,000 per year on its utility bill. The company was able to replace each 59-watt T5 lamp with 28-watt tubular LEDs, representing annual energy savings of more than 258,600 kilowatt hours, according to a report from the Energy Trust of Oregon. The transition to LEDs was much smoother for Rayhorn than adapting to organic practices: Yerba found “LED bulbs that fit directly into our normal T5 fixtures, so all we had to do was take the fluorescent [bulbs] out that came with the lights,” he says. The project cost $29,900, according to the Energy Trust report, but it noted that “Yerba Buena received a $15,000 cash incentive from Energy Trust, bringing the company’s payback to approximately nine months.” Today, Rayhorn is testing LEDs in Yerba’s flower room, one from BIOS, and the other from OSRAM, “and we're having really good luck with both of them,” he says. “So I would guess it's just a short matter of time, and capital, before we convert all of our HPS lights to LEDs.” A rooting seedling. After rooting, seedlings move into 1-gallon pots during veg and 5-gallon pots during flowering. Data Deep-Dive Being handcuffed by the necessary expenses of its cultivation practices forces Yerba Buena to get savvy with its cost-cutting efforts. So to find more efficiencies and ensure the company is getting everything out of its crop, the company hired a full-time data analyst. Mary-Jane Brooks explains that her role as data analyst consists of “understanding the operations and the systems … and then translating that into collecting the information in a way that will help us learn and give us a strategic advantage in our operations and our strategy.” Typically, Brooks works on analyzing the hundreds of data points that Yerba collects from quantitative data–such as a plant's feeding at any specific point in its life-cycle–to qualitative data, like the post-harvest team’s evaluations of a cultivar’s handling ease (i.e., its stickiness), test results and sales data. She then presents her findings and reports to management so they can make better-informed decisions. Collecting data like humidity, temperature, lighting quality and photoperiod is easy. (Most ECSs have built-in data-tracking tools to map out environmental data.) The challenge comes when trying to track points that require manual measurements that must feed into Yerba’s proprietary data analysis system, like the plants’ height when they go into bloom and their height when they come out of bloom. So Brooks developed a desktop app that acts as a digital log for the cultivation team. Instead of writing notes and comments in a printed harvest planner, staff log into the app and note their readings on the computer. Those notes automatically get transferred into the data-analysis system, giving Brooks daily updates on any given plant, bed or room. The cultivation room data, combined with third-party potency testing results, tells Brooks whether a particular room, bed or cultivar is under-performing according to company standards. Target yields at Yerba vary by cultivar. Generally, the company aims for a per-plant yield of 50 percent market-ready flower, 25 percent of “littles” (smaller, less aesthetically appealing buds), and 25 percent by-products (stems, leaves) for extraction. “We don't have a processing unit. We're selling by-product to a processor, and we don't get nearly as much income for that compared to flower,” Brooks says. “So with our business setup, we want to produce more flower. For each plant, our goal is to have a greater proportion of flower versus by-product material.” Data collection extends beyond cultivation and into the post-harvest processes. Post-harvest team members can select different tasks on a smartphone app that times how long it takes to complete. Trimmers, for example, sign into the app, select the trimming task, and a timer automatically calculates how much time is spent trimming a particular batch or cultivar. That information then is uploaded to the data-analysis tool. This insight allows Brooks to analyze labor costs for each product, as well as monitor staff efficiencies–for example, if a “trimmer is just having a hard time and needs to get a little more training,” she says. Likewise, if the entire trimming team is getting bogged down by a particularly sticky cultivar, then Brooks can also spot that inefficiency and recommend the variety be removed from the company’s roster, as it can't be processed fast enough. Having everything digitized instead of evaluated on paper also grants Brooks instant insight to catch mistakes before they become an issue. For example, if a trimmer has a typo in the “flower weight” column, the app will notice that the total weight is not the same as the starting weight and will flag the error for the trimmer to fix. If staff work on paper, it might take three weeks for another staff member to notice an error, at which point it’s too late to correct, Brooks says. Right, Not Easy One might think that working in a closely monitored environment would be off-putting, but Yerba’s staff understands the data tracking exists to help them, not to punish or micromanage them. In fact, the entire business is there to help them. “It's one of the best jobs I've ever had,” says Amy Zents, a cultivation specialist at Yerba. “It's great to be able to come to work and know that the entire company has got your back and is going to support you in what you need … to grow the finest cannabis that you can.” Don’t take the staff’s word for it: Oregon Business Journal listed Yerba Buena in its 2019 “100 Best Companies to Work For” rankings. (That’s across all industries, not only cannabis.) The company earned that ranking because it does things differently than most other businesses. For starters, Yerba pays every employee a living wage—the average salary is $50,612—and covers 100 percent of its staff’s health insurance premiums, which includes coverage for chiropractic and holistic services. “We do a lot to support our employees and create an excellent workplace,” Day says. The premium on personnel has been with Yerba since its founding. “We knew that we needed the best and the brightest within the industry and those from other industries that could adapt and innovate in the cannabis industry,” says Yerba Buena’s co-founder and general manager Preston Greene. “We knew we wouldn’t be able to make it without people. You can have a great facility, great cultivars, but without people to get you through, you’re never going to make it.” And the people Yerba hires represent the population it serves: half of Yerba’s staff is female, and nearly every minority group (LGBTQ+, racial, religious, etc.) is represented in the company. To help ensure diversity and that employee issues are appropriately handled, the staff created a Diversity Committee. “We wanted to have a smaller team within our larger team that was representing the interest of employees and the tenets to live by, whether that’s treating people kindly, being direct with people, not talking about people behind their backs,” Greene says. Those staff-developed tenets now are part of Yerba Buena’s employee handbook and employment agreements. “These are things that people are evaluated on in their performance reviews,” notes Yerba’s GM. Yerba Buena also offers employees the opportunity to take paid days to volunteer at a charitable or community organization, and most employees participate. For example, Zents and the Yerba team helped clean public parks, picked up “a ridiculous amount” of cigarette butts off the side of a state highway and ripped invasive vines from a hillside at Jenkins Estate. The company’s drive to use best practices in cultivation and business “makes you want to share those values with the larger community,” Zents says. Additional evidence of Yerba Buena's dedication to sustainability and best practices are the company’s back-to-back top-10 rankings in the “100 Best Green Workplaces in Oregon” list by Oregon Business Weekly (9th in 2017, 6th in 2018), which ranks employer dedication to sustainable practices. That said, those better business practices do “come at a price, and it does increase our overhead,” Day says. “But the last thing we would cut are those special practices that make us who we are.” Paying a living wage has drawbacks besides cutting into margins: It also means that Yerba Buena cannot hire as many staffers as companies that pay close to minimum wage. That said, “We prefer to have fewer employees that are paid more, that have greater professional development support from our company so that we end up with some of the greatest talent in the industry,” Day says. “And I think we’ve been successful in that goal.” Teresa Large. Staff members interact with plants every day as part of the company’s hands-on cultivation approach. A Good Stem Many, if not most, investors looking for deals in a saturated market would see thinning margins and more substantial overhead as a sign that a business is doomed. But Yerba Buena was able to show investors that its business model is viable. Its detailed data-collection and business-intelligence practices, efforts to become more efficient, its ability to sell a premium product in a saturated market while staying sustainable, and the multiple awards the company won for its workplace granted the company its pick of investment offers. “We were seeking a group that shared and supported our values of sustainability, organic cultivation practices and creating exemplary workplaces,” Day says of Yerba Buena’s evaluation criteria. After lengthy deliberations, Stem Holdings—a cannabis acquisition and property leasing company whose portfolio includes TJ’s Gardens, Cannavore, and incredibles, among other cannabis brands—was the right fit to acquire Yerba Buena. “Stem immediately recognized the unique value of Yerba Buena’s outstanding human talent, a bottleneck in our industry. Our team instantly clicked with Stem’s leadership, and their entrepreneurial mindset and experience with scaling businesses made this a perfect match,” Day says. “We got very lucky with this partnership.” For Greene, the selling factor was Stem’s ability to listen. “When we sat down with Stem, they listened, asked intelligent questions and had the most exhaustive due diligence process of any of our suitors. They were the kind of people we wanted to work with because they were looking underneath the hood.” The Oregon company underwent a three-month audit during which accountants pored through its financial records and SOPs. Stem Holdings and Yerba Buena finally agreed to terms on an acquisition deal on Oct. 9, 2018, through which Yerba Buena joins Stem Holdings’ roster of cannabis businesses. Under the agreement terms, Stem will acquire from Yerba Buena all the assets comprising Yerba Buena's business and assume the related liabilities. The consideration to be paid by Stem includes: (i) US$350,000 in cash payable on closing; (ii) a US$400,000 non-negotiable promissory note (iii) US$3.86 million in common share of Stem, according to a press release on the deal. (The acquisition will be final on Feb. 1, pending OLCC approval, Greene says. For more details on this transaction, visit: bit.ly/stem-yerba-buena.) The new company structure is still fresh and changes are still underway—not the least of which is team members taking on new roles within Stem Holdings. Among other changes, the agreement calls for Greene to take on executive vice president responsibilities for all of Stem’s brands, while Day is moving away from her position as director of operations at Yerba Buena to assuming the “responsibilities of evaluating and informing operational efficiencies across Stem’s strong portfolio of brands as we scale into new markets,” she says. In other words, she gets to bring her brand of business to a broader audience. Day doesn’t see her transition away from the day-to-day at Yerba Buena as something to lament. Instead, she sees the good that she gets to bring to the world in her new position. “I see this merger as an opportunity to continue setting standards of exemplary business practices and progressive values in the cannabis space,” she says. And if Day has her way, consumers will be saying: Bring on the Good Herb. Content sourced by Cannabis Business Times.
1 month ago
How did you first get started in the cannabis industry? In 2010, I moved to Seattle for art school and had no idea I would be engulfed into the MMJ community. It was an amazing time for medical cannabis in Seattle - the community was really tight-knit, supportive and growing fast. My boyfriend (now husband) and I were growing in our basement in Beacon Hill, I was taking a lot of photos of the process when I met the founders of Dope Magazine right after the launch of their first issue. I ended up becoming their lead photographer for five years and got to know the industry really well inside and out. At the same time, we were evolving and expanding TKO Reserve as a medical grow. We know the cannabis industry to be particularly progressive towards female entrepreneurs. About a quarter of all legal cannabis businesses are owned or founded by women. How has this impacted you personally and as a businesswoman? It’s been a very empowering experience. I started in this industry when I was 18, so I was pretty young and still figuring out my big-picture life goals. I couldn’t have asked for a better learning experience about myself, business and the world as a whole. After the obstacles and challenges that I’ve been through pioneering in a nascent industry, I feel like I can take on anything! What’s your favorite strain? What are you most looking forward to in the next year with TKO? Oomph, such a hard decision! There are so many incredible strains out there but I have to say my favorite of 2018 has been one that we bred with Alaina of Green Fire Genetics that we named Unicorn Piss. It’s a combination of one of our old-school Cat Piss cuts that has been a staple in our garden for years, crossed with Alaina’s Zkittlez x ZOZ. It’s a perfect harmony of old school / new school genetics. We are working on a lot of big projects for 2019 and we’re getting amped up to take on the big players as a craft brand. We’re working on launching new products at the beginning of 2019 as well as brand refinement to continue staying ahead of the pack. Our CBD venture is also very exciting as we are not limited by state borders – we’re rolling out our CBD pre-rolls globally as we speak! It’s a very exciting time in cannabis and we’re lucky to be apart of it. What's special about your growing process? Everyone has their special sauce when it comes to growing. We work hard to minimize our footprint and keep a closed loop system. We’ve rescued over a dozen farm animals and use their waste as nutrient-dense inputs. For pest management, we use predator insects and try really hard to create an ecosystem inside our grow rooms as opposed to a “sterile” room. And while it may sound cheesy, true love and appreciation for the plant will get you really far. We’re not in this for the money, we’re in it for the movement and the healing; I swear the plants feel that and mimic your energy. Tell us what clean cannabis mean to you. I think conducting thorough research on where your inputs are coming from is extremely important. Even “organic” inputs, if bought from a store or OMRI certified, shouldn’t be blindly trusted to be fully organic. Going as close to the source as possible ensures that you truly are sourcing conscious ingredients. Those thoughts in general define Conscious Cannabis to me: actually caring about your environmental impact, working on off-setting any unsustainable practices, and constantly giving back to the ecosystem that is supporting you. Browse TKO Reserve's full menu and profile here.
The Bushl Services (defined below) provides a platform to enable persons who are licensed by the State of Oregon and licensed by the respective local government to sell cannabis ("Vendors", "Producers", "user", or "you") to other entities which are licensed by the State of Oregon and also licensed by their respective local government to purchase cannabis ("Retailer", "user", or "you"). The policies below are applicable to the Bushl, Inc. network of websites, including the website located at shopBushl.com (including any versions optimized for viewing on a wireless or tablet device); all email newsletters published or distributed by Bushl, Inc.; all apps published by Bushl, Inc.; and all other interactive features, services, and communications provided by Bushl Inc. ("Sites"), however accessed and/or used, that are operated by us, made available by us, or produced and maintained by Bushl, Inc. (collectively "Bushl" or "we", "us", or "our"). In addition to the information or content ("Content") made available on the Sites, the Sites provide you with various tools to submit content and participate in managing your cannabis wholesale activities online and other services. ("Services").
BY USING OUR SITES OR BY CLICKING TO AGREE TO THIS AGREEMENT WHEN THIS OPTION IS MADE AVAILABLE TO YOU, YOU ARE AGREEING TO THE TERMS AND PRACTICES IN THESE TERMS AND CONDITIONS. IF YOU DO NOT AGREE TO THESE TERMS AND CONDITIONS, PLEASE DO NOT USE THE SITES OR SERVICES AND EXIT IMMEDIATELY. WE RESERVE THE RIGHT TO MODIFY OR AMEND THESE TERMS AND CONDITIONS FROM TIME TO TIME, AND WE WILL PROVIDE YOU WITH THE NOTICE OF SUCH CHANGE OR CHANGES VIA REASONABLE METHODS AND BY POSTING THE CHANGES ON THIS PAGE. NO CHANGES WILL APPLY RETROACTIVELY AND WILL BECOME EFFECTIVE NO SOONER THAN FOURTEEN DAYS AFTER THEY ARE POSTED. HOWEVER, CHANGES ADDRESSING NEW FUNCTIONS FOR A SERVICE OR CHANGES MADE FOR LEGAL REASONS WILL BE EFFECTIVE IMMEDIATELY.
Additional terms and conditions may apply to your use of specific Services. By using the Sites and Services, you agree to such terms and conditions.
The Sites are offered and available to you if you meet the following requirements: (i) You are of at least 21 years of age; and (ii) You or your business are licensed by the State of Oregon relating to the sale or purchase of cannabis; and (iii) You or your business have obtained any and all additional license(s) required by respective local government relating to the sale or purchase of cannabis; and (iv) You are located within the State of Oregon or otherwise located in a jurisdiction where your access to our Sites is not prohibited.
This is a legal agreement between you, whether you are a Vendor or a Retailer, and Bushl that states the material terms and conditions that govern your use of the Sites and the Services. These Terms and Conditions of Use, together with all updates, supplements, additional terms, and all of Bushl’s rules and policies collectively constitute this agreement between you and Bushl ("Agreement"). BY ACCESSING THE SITE AND/OR PARTICIPATING IN THE SERVICES, YOU AGREE THAT YOU HAVE ALL NECESSARY RIGHTS, LICENSES AND AUTHORITY TO ENTER INTO THIS AGREEMENT AND TO BE LEGALLY BOUND BY THIS AGREEMENT. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS STATED HEREIN, PLEASE IMMEDIATELY LEAVE THE SITES.
1. State Law. Any and all interactions, communications and intent on the site must be in accordance with respective state laws, regulations and policies. Bushl is not responsible for any civil or criminal charges pursuant to any noncompliance with state or local laws. Please check your local state regulations on cannabis use prior to using the Site.
BUSHL DOES NOT POSSESS A LICENSE FROM ANY STATE TO TRANSACT ANY BUSINESS RELATING THE PURCHASE OR SALE OF MEDICAL OR RETAIL MARIJUANA. BUSHL DOES NOT PROVIDE CANNABIS SALES, AND BUSHL IS NOT A RETAILER, SUPPLIER, RESELLER, DISTRIBUTOR, AGENT, REPRESENTATIVE OR SUBCONTRACTOR OF ANY SUPPLIER OR RETAILER. BUSHL OFFERS INFORMATION, LEAD GENERATION TOOLS ONLINE AND IT IS UP TO INDEPENDENT VENDORS TO OFFER PRODUCTS, WHICH MAY BE ARRANGED BY YOU THROUGH THE USE OF THE SERVICES. ANY DECISION BY YOU OR ANOTHER BUSHL ACCOUNT HOLDER TO ACCEPT PRODUCTS FROM A VENDOR IS A DECISION MADE BY YOUR SOLE DISCRETION OR ANOTHER ACCOUNT HOLDER’S SOLE DISCRETION. BUSHL’S SITES OFFER INFORMATION AND THE ABILITY TO CONNECT VENDORS AND RETAILERS WITH EACH OTHER, BUT BUSHL DOES NOT INTEND TO PROVIDE SUPPLIER, RETAILER, OR DISTRIBUTIONS SERVICES OR ACT IN ANY MANNER AS A CANNABIS VENDOR OR RETAILER. BUSHL DISCLAIMS ALL RESPONSIBILITY OR LIABILITY FOR ANY SALE OF CANNABIS VOLUNTARILY PROVIDED TO YOU BY SUCH VENDORS. BUSHL FURTHER DISCLAIMS ANY AND ALL RESPONSIBILITY OR LIABILITY FOR TRANSACTIONS WHICH OCCUR BETWEEN ENTITIES WHICH ARE OR ARE NOT LICENSED BY THE STATE OF OREGON TO BUY OR SELL MARIJUANA IN THE MANNER CONTEMPLATED HEREIN.
THE POSSESSION, DISTRIBUTION, PRODUCTION, OF CANNABIS AND CANNABIS PRODUCTS OR CONSPIRING OR ASSISTING SOMEONE TO DO THE SAME IS ILLEGAL UNDER FEDERAL LAW AND THE LAWS OF MANY STATES. BUSHL MAKES NO REPRESENTATION OF ANY KIND WHATSOEVER THAT THE TRANSACTIONS CONDUCTED BY YOU ON THIS SITE ARE LAWFUL UNDER FEDERAL, STATE, OR LOCAL LAW
YOU ASSUME ALL CRIMINAL AND CIVIL RISK RELATED TO ANY PROPOSED OR ACTUAL TRANSACTION CONDUCTED ON THE SITE. YOU ARE RESPONSIBLE FOR ENSURING THE LEGALITY OF ANY TRANSACTION CONDUCTED ON THE SITE.
2. Eligibility to Subscribe to Services. You may subscribe to the Services in any location or state in the United States where the sale or purchase of cannabis is legal and where we offer the Service ("Territory"). Bushl makes no promise, however, that the Sites or Services available on the Sites are appropriate or available for use outside Territory including from territories where its contents are illegal or unlawful is prohibited, including from those territories prohibited by that state or locality, the United States State Department of Justice, or other U.S. government entity. If you choose to access the Sites from locations outside the Territory, you do so at your own risk. It is your responsibility to ascertain and obey all applicable local, state, federal and international laws (including minimum age requirements) in regard to Services that you subscribe to on these Sites. We are not responsible for non-compliance with any applicable law or any resulting civil and criminal penalties.
3. Site Access License and Restrictions. Bushl grants you a limited, revocable, non-exclusive, non-transferable license to access and use the Sites or their Content solely for their intended purpose. You are not allowed to modify all or any portion of the Sites and their Content. This license does not include any right to authorize third party use of the Sites or their contents; any collection and use of any Content, descriptions, any derivative use of the Sites or their contents; or any use of data mining, robots, or similar data gathering and extraction tools. The Sites and/or any portion of the Sites may not be reproduced, sold, resold, visited or otherwise exploited for any commercial purpose without Bushl’s express written consent. You will not frame or utilize framing techniques to enclose any trademark, logo or other proprietary information (including images, text, page layout or form) of Bushl, its content providers or its affiliates without express written consent. You will not use any meta tags or any other "hidden text" utilizing our name or trademarks without our express written consent. Additionally, you agree that you will not: (i) take any action that imposes, or may impose in our sole discretion an unreasonable or disproportionately large load on our infrastructure; (ii) interfere or attempt to interfere with the proper working of the Sites or any activities conducted on the Sites; or (iii) bypass any measures we may use to prevent or restrict access to the Sites. Any unauthorized use automatically terminates the permissions and/or licenses granted by us to you.
4. Fees. During the term of this Agreement, you will pay Bushl the subscription fees, if any, specified on your Vendor Order Form and/ or Registration Form (the "Forms"), any upgrades to the subscription, and any other purchases of products and services through the Sites or Services (the "Fees") by Bushl. Bushl may modify the Fees upon any renewal of the Agreement. You will pay Bushl the Fees in U.S. funds monthly in advance via credit card or other mutually agreed process. If you fail to pay the Fees within 30 days of the due date, your credit card is rejected, or Bushl otherwise does not receive payment, Bushl may impose a late fee, suspend the Service, or both, in its discretion. When you provide bank card information, account numbers or other information necessary to facilitate payment to us or our vendors, you represent to us that you are the authorized user of the bank card that is used to pay for the products and services. In the event legal action is necessary to collect on balances due, you agree to reimburse Bushl and its vendors or agents for all expenses incurred to recover sums due, including attorneys’ fees and other legal expenses. You are responsible for purchase of, and payment of charges for, all Internet access services and telecommunications services needed for use of the Sites. The Forms are incorporated herein by reference, and the Forms shall be construed in accordance with and shall be governed by the Agreement including these Terms and Conditions.
6. Rewards Program. Any and all rewards programs offered by Bushl will be governed by the program’s Terms and Conditions. Currently, Bushl offers a Phantom Equity Rewards Program which is governed by the Terms and Conditions of Participation in the program. In the event that any provision of this Agreement conflicts with the Terms and Conditions of Participation of the program, this Agreement shall control.
7. Electronic Communications. When you visit or use the Sites or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on this Site. You agree that all agreements, notices, disclosures, and other communications we provide to you electronically satisfy any legal requirement that such communications be in writing. We reserve the right to send you marketing and promotional emails. You may opt out of receiving marketing and promotional emails from the Sites by following the instructions enclosed within those emails. If you opt out, we may still send you non-promotional emails, such as emails about your account with Bushl or our ongoing business relations. You may also send requests about contact preferences or changes to personal information, including requests to opt out of sharing personal information with third parties, to our contact information below.
8. Copyright and Ownership. All of the content (other than User Submissions) featured or displayed on the Sites or as part of the Services, including without limitation text, graphics, photographs, images, moving images, sound, and illustrations ("Content"), is owned by Bushl, its licensors, vendors, agents and/or its Content providers. All elements of the Sites, including without limitation the general design and the Content, are protected by trade dress, copyright, moral rights, trademark and other laws relating to intellectual property rights. The Sites and the Services may only be used for the intended purpose for which such Sites and Services are being made available. Except as may be otherwise indicated in specific documents within the Sites or as permitted by copyright law, you are authorized to view and play copyrighted documents, audio and video found on our Sites solely for the purposes intended by Bushl. In no event will you be permitted to download or store any copyrighted documents, audio or video locally. Notwithstanding the foregoing, you will be permitted to print and save reports, agreements, and other documents made available to you from the Services from Bushl. Except with respect to Content submitted by you or as permitted by copyright law, you may not modify any of the materials on the Sites and you may not copy, distribute, transmit, display, reproduce, publish, license, create derivative works from, transfer or sell any information or work contained on the Sites. Except as authorized under the copyright laws, you are responsible for obtaining permission before reusing any copyrighted material that is available on the Site. You shall comply with all applicable domestic and international laws, statutes, ordinances and regulations regarding your use of the Sites and Services. The Sites, its Content and all related rights shall remain the exclusive property of Bushl or its licensors unless otherwise expressly agreed. You will not remove any copyright, trademark or other proprietary notices from material found on these Sites.
In accessing the Sites and Services, you may post your own Content on our Sites, including photos and other information about your products and services, (your "User Submissions"), and in so doing you expressly grant us a non-exclusive, royalty-free, fully paid-up, worldwide, right to use, reproduce, modify, publish, translate, distribute, perform and display such Content as contained in your User Submission, in whole or in part, and in any form throughout the world in any media or technology through the Sites, to promote and market the Sites and/or the User Submission on any platform or channel, and to make available the Content to other users of the Sites and Services, in perpetuity throughout the universe.
9. Trademarks/No Endorsement. All trademarks, service marks and trade names of Bushl or its licensors used herein (including but not limited to: Bushl name, Bushl corporate logo, the Sites name, the Sites design, and any logos) (collectively "Marks") are trademarks or registered trademarks of Bushl or its affiliates, partners, vendors or licensors. You may not use, copy, reproduce, republish, upload, post, transmit, distribute, or modify Bushl’s trademarks in any way, including in advertising or publicity pertaining to distribution of materials on the Sites, without Bushl’s prior written consent. The use of Bushl’s trademarks on any other web site or network computer environment is not allowed. You shall not use Bushl’s name or any language, pictures or symbols which could, in Bushl’s judgment, imply Bushl’s endorsement in any (i) written or oral advertising or presentation, or (ii) brochure, newsletter, book, or other written material of whatever nature, without prior written consent.
10. Transactional Partners. Bushl provides information about other company’s services and products within our Sites. If you engage with the other party, you are transacting directly with the other party. On those pages of our Sites, the transactional partner’s brand and name is clearly visible and their terms and conditions relating to their business.
11. Submissions and User Conduct. The Sites may provide users an opportunity to post comments, and other content; write and send communications (e.g. email, text message [SMS], etc.); submit suggestions, ideas, comments, questions, or other information; or otherwise interact with others and share thoughts, information and materials. By writing, posting, commenting, interacting, or otherwise adding content or information to the Sites (collectively "Submissions"), you grant Bushl the right to copy, edit, publish, and distribute your Submissions. You are prohibited from using the Sites or the Services to post or send any unlawful, infringing, threatening, defamatory, libelous, obscene, pornographic or profane material or any material that infringes or misappropriates third part intellectual property or could constitute or encourage conduct that would be considered a criminal offense or give rise to civil liability, or otherwise violate any law. You further understand and agree that sending unsolicited advertisements or "spam" to any user of the Sites is expressly prohibited by this Agreement. In addition to any remedies that we may have at law or in equity, if we determine, in our sole discretion, that you have violated or are likely to violate the foregoing prohibitions, any applicable rules or policies linked to in this Agreement, or any law or regulation, we may take any action we deem necessary to cure or prevent the violation, including without limitation, banning you from participating in our Sites and Services, the immediate removal of the related materials from the Sites and Services at any time without notice. We will fully cooperate with any law enforcement authorities or court order or subpoena requesting or directing us to disclose the identity of anyone posting such materials.
12. User Account Obligations and Security. You understand that you will need to create an account to have access to all of the parts of the Sites and to the Services. In consideration of your use of the Sites and Services, you will: (a) provide true, accurate, current and complete information about yourself and your business as prompted by the account registration pages (such information being the "Registration Data") and (b) maintain and promptly update the Registration Data to keep it true, accurate, current and complete. If you provide any information that is untrue, inaccurate, not current or incomplete, or Bushl has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, Bushl reserves the right, in its sole discretion to suspend or terminate your account and refuse any and all current or future use of the Sites (or any portion thereof) or Services. You are entirely responsible for the security and confidentiality of your password and account. Furthermore, you are entirely responsible for any and all activities that occur under your account. You will not share your account information or your user name and password with any third party or permit any third party to logon to the Sites or Services using your account information. You agree to immediately notify us of any unauthorized use of your account or any other breach of security of which you become aware. You are responsible for taking precautions and providing security measures best suited for your situation and intended use of the Services and Sites. We have the right to provide user billing, account, Content or use records, and related information under certain circumstances (such as in response to legal responsibility, lawful process, orders, subpoenas, or warrants, or to protect our rights, customers or business). Please note that anyone able to provide your personally identifiable information will be able to access your account so you should take reasonable steps to protect this information.
13. User Submissions and Published Content. We do not seek User Submissions that result from any activity that: (i) may create a risk of harm, loss, physical or mental injury, emotional distress, death, disability, disfigurement, or physical or mental illness to you, to any other person, or to any animal; (ii) may create a risk of any other loss or damage to any person or property; or (iii) may constitute a crime or tort. You agree that you have not and will not engage in any of the foregoing activities in connection with producing your submission. Without limiting the foregoing, you agree that in conjunction with your submission, you will not inflict emotional distress on other people, will not humiliate other people (publicly or otherwise), will not assault or threaten other people, will not enter onto private property without permission, will not impersonate any other person or misrepresent your affiliation, title, or authority, and will not otherwise engage in any activity that may result in injury, death, property damage, and/or liability of any kind. Bushl will reject any submissions in which Bushl believes, in its sole discretion, that any such activities have occurred. If notified by a user of a submission that allegedly violates any provision of these Terms and Conditions, Bushl reserves the right to determine, in its sole discretion, if such a violation has occurred, and to remove any such submission from the Sites at any time and without notice.
User published Content and User Submissions do not represent the views of Bushl or any individual associated with Bushl, and we do not control this Content. In no event shall you represent or suggest, directly or indirectly, Bushl’s endorsement of user published Content. Bushl does not vouch for the accuracy or credibility of any user published Content on our Sites or User Submissions published through our Services, and do not take any responsibility or assume any liability for any actions you may take as a result of reviewing any such user published Content or User Submission. Through your use of the Sites and Services, you may be exposed to Content that you may find offensive, objectionable, harmful, inaccurate or deceptive. There may also be risks of dealing with underage persons, people acting under false pretense, international trade issues and foreign nationals. By using our Site and Services, you assume all associated risks.
14. Advertising Rights. Bushl reserves the right to sell, license and/or display any advertising, attribution, links, promotional and/or distribution rights in connection with your User Submissions, and Bushl and its licensors or affiliates will be entitled to retain any and all revenue generated from any sales or licenses of such advertising, attribution, links, or promotional or distribution rights. Nothing in these additional terms obligates or may be deemed to obligate Bushl to sell, license or offer to sell or license any advertising, promotion or distribution rights.
15. Representations and Warranties. You represent that You are over the age of 21, have the right and authority to enter into this Agreement, are fully able and competent to satisfy the terms, conditions, and obligations herein, and Your use of the Sites and Services is and will be in compliance with all applicable laws, including having all necessary licenses and registrations as required by state and local laws. Furthermore, you shall be solely responsible for your own User Submissions and the consequences of posting or publishing them. In connection with User Submissions, you affirm, represent and warrant the following: (i) You have obtained all consents, and possess all copyright, patent, trademark, trade secret and any other proprietary rights, or the necessary licenses thereto, to grant the license in Section 7; (ii) if necessary you have the written consent of each and every identifiable natural person in the User Submission to use such persons name or likeness in the manner contemplated by the Website and this Agreement, and each such person has released you from any liability that may arise in relation to such use; (iii) You have read, understood, agree with, and will abide by the terms of this agreement; (iv) You are not, and have not been an agent of Bushl and were not and are not acting on behalf of, or as a representative of, Bushl or any other party in connection with the User Submission; (v) the User Submission and Bushl’s use thereof as contemplated by this Agreement and Bushl’s Sites will not infringe any rights of any third party, including but not limited to any Intellectual Property Rights, privacy rights and rights of publicity; (vi) You have not and will not engage in any of the following in connection with the production of, your appearance in, or contribution(s) to your User Submission: infliction of injury to any person or animal, humiliation of any person (whether public or private), infliction of emotional distress on any person, assault or battery of any person, damage to any property without permission, entry on any property without permission, or any other act or omission that could give rise to civil and/or criminal liability; (vii) The User Submission does not contain: (a) material falsehoods or misrepresentations that could harm Bushl or any third party; (b) content that is unlawful, obscene, defamatory, libelous, threatening, pornographic, harassing or encourages conduct that would be considered a criminal offense, give rise to civil liability or violate any law; (c) advertisements or solicitations of business; or (d) impersonations of third parties, other than those which are readily apparent.
16. Links and Third Party Links. Creating or maintaining any link from another web site to any page on the Site without our prior written permission is prohibited. Any permitted links to the Site must comply will all applicable laws, rule and regulations. From time to time, the Sites or Services may contain links to websites that are not owned, operated or controlled by Bushl or its affiliates. All such links are provided solely as a convenience to you. If you use these links, you will leave the Sites. Neither we nor any of our respective affiliates are responsible for any content, materials or other information located on or accessible from any other website. Neither we nor any of our respective affiliates endorse, guarantee, or make any representations or warranties regarding any other websites, or any content, materials or other information located or accessible from any other websites, or the results that you may obtain from using any other websites. If you decide to access any other websites linked to or from this Sites, you do so entirely at your own risk.
17. Limitations of Liability. Bushl does not assume any responsibility, or will be liable, for any damages to, or any viruses that may infect your computer, telecommunication equipment, or other property caused by or arising from your access to, use of, or browsing the Sites, or your downloading of any information or materials from the Sites. IN NO EVENT WILL BUSHL, OR ANY OF ITS OFFICERS, DIRECTORS, EMPLOYEES, SHAREHOLDERS, AFFILIATES, SUCCESSORS OR ASSIGNS, NOR ANY PARTY INVOLVED IN THE CREATION, PRODUCTION OR TRANSMISSION OF THE SITES OR SERVICES, BE LIABLE TO YOU OR ANYONE ELSE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES (INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM LOST PROFITS, LOST DATA OR BUSINESS INTERRUPTION) ARISING OUT OF THE USE, INABILITY TO USE, OR THE RESULTS OF USE OF THE SITE, OR THE MATERIALS, INFORMATION OR SERVICES CONTAINED ON ANY OR ALL SUCH SITES, WHETHER BASED ON TORT, WARRANTY, CONTRACT OR ANY OTHER LEGAL THEORY AND WHETHER OR NOT ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. YOU SPECIFICALLY ACKNOWLEDGE THAT BUSHL SHALL NOT BE LIABLE FOR USER SUBMISSIONS OR THE DEFAMATORY, OFFENSIVE, OR ILLEGAL CONDUCT OF ANY THIRD PARTY, AND THAT THE RISK OF HARM OR DAMAGE FROM THE FOREGOING RESTS ENTIRELY WITH YOU. THE FOREGOING LIMITATIONS OF LIABILITY DO NOT APPLY TO THE EXTENT PROHIBITED BY LAW. PLEASE REFER TO YOUR LOCAL LAWS FOR ANY SUCH PROHIBITIONS
IN THE EVENT OF ANY PROBLEM WITH THE SITES OR ANY CONTENT OR SERVICES THEREON, YOU AGREE THAT YOUR SOLE REMEDY IS TO CEASE USING THE SITES. IN THE EVENT OF ANY PROBLEM WITH THE SERVICES THAT YOU HAVE SUBSCRIBED TO ON OR THROUGH THE SITES, YOU AGREE THAT YOUR SOLE REMEDY, IF ANY, IS TO SEEK A REFUND FOR SUCH SERVICES IN ACCORDANCE WITH THE BUSHL REFUNDS POLICY. IN NO EVENT SHALL BUSHL’S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION WHETHER IN CONTRACT, TORT (INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE), OR OTHERWISE EXCEED THE GREATER OF (A) ONE HUNDRED DOLLARS (US $100.00) OR (B) THE VALUE OF YOUR SUBSCRIPTION FEES FOR ACCESS TO THE SITES OR SERVICES.
18. Disclaimers. YOUR USE OF THE SITES AND THE SERVICES IS AT YOUR RISK. THE INFORMATION, MATERIALS AND SERVICES PROVIDED ON OR THROUGH THE SITES AND SERVICES ARE PROVIDED "AS IS" WITHOUT ANY WARRANTIES OF ANY KIND INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SECURITY OR NON-INFRINGEMENT OF INTELLECTUAL PROPERTY. NEITHER BUSHL, NOR ANY OF ITS AFFILIATES WARRANT THE ACCURACY OR COMPLETENESS OF THE INFORMATION, MATERIALS OR SERVICES PROVIDED ON OR THROUGH THE SITES. THE INFORMATION, MATERIALS AND SERVICES PROVIDED ON OR THROUGH THE SITES MAY BE OUT OF DATE, AND NEITHER BUSHL, NOR ANY OF ITS AFFILIATES MAKES ANY COMMITMENT OR ASSUMES ANY DUTY TO UPDATE SUCH INFORMATION, MATERIALS OR SERVICES. THE FOREGOING EXCLUSIONS OF IMPLIED WARRANTIES DO NOT APPLY TO THE EXTENT PROHIBITED BY LAW. PLEASE REFER TO YOUR LOCAL LAWS FOR ANY SUCH PROHIBITIONS. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM BUSHL OR THROUGH BUSHL SITES AND SERVICES WILL CREATE ANY WARRANTY NOT EXPRESSLY MADE HEREIN
19. Indemnity. You agree to defend, indemnify and hold Bushl and any affiliated company or individual harmless from any and all liabilities, costs, and expenses, including reasonable attorneys’ fees, related to or in connection with (i) the use of the Sites or the Services, or your placement or transmission of any message or information on this Sites by you or your authorized users; (ii) your violation of any term of this Agreement, including without limitation, your breach of any of the representations and warranties above; (iii) your violation of any third party right, including without limitation any right of privacy, publicity rights or Intellectual Property Rights; (iv) your violation of any law, rule or regulation of the United States or any other country; (v) any claim or damages that arise as a result of any User Submission that you provide to Bushl; or (vi) any other party's access and use of the Sites with your unique username, password or other appropriate security code.
20. Release. In the event that you have a dispute with one or more other users of the Site, you release Bushl (and our officers, directors, agents, subsidiaries, joint ventures and employees) from claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with such disputes.
21. Termination. You or we may suspend or terminate your account or your use of the Sites at any time, for any reason or for no reason. You are personally liable for any subscriptions placed or charges incurred through your account prior to termination. We may also block your access to our Sites or Services in the event that (a) you breach this Agreement; (b) we are unable to verify or authenticate any information you provide to us; or (c) we believe that your actions may cause financial loss or legal liability for you, our users or us.
22. Force Majeure. Neither Bushl nor you shall be responsible for damages or for delays or failures in performance resulting from acts or occurrences beyond their reasonable control, including, without limitation: fire, lightning, explosion, power surge or failure, water, acts of God, war, revolution, civil commotion or acts of civil or military authorities or public enemies: any law, order, regulation, ordinance, or requirement of any government or legal body or any representative of any such government or legal body; or labor unrest, including without limitation, strikes, slowdowns, picketing, or boycotts; inability to secure raw materials, transportation facilities, fuel or energy shortages, or acts or omissions of other common carriers.
23. General. All matters relating to the Sites, Services and this Agreement and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of Oregon without giving effect to any choice or conflict of law provision or rule. You consent to the exclusive jurisdiction of the state and federal courts located in _____ County, Oregon. A printed version of this Agreement will be admissible in judicial and administrative proceedings based upon or relating to this Agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.
We do not guarantee continuous, uninterrupted or secure access to our Sites or Services, and operation of the Sites may be interfered with by numerous factors outside of our control. If any provision of this Agreement is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced. You agree that this Agreement, and all incorporated agreements, may be automatically assigned by Bushl in our sole discretion. Headings are for reference purposes only and in no way define, limit, construe or describe the scope or extent of such section. Our failure to act with respect to a breach by you or others does not waive our right to act with respect to subsequent or similar breaches. Our failure to act with respect to a breach by you or others does not waive our right to act with respect to subsequent or similar breaches. This Agreement sets forth the entire understanding and agreement between us with respect to the subject matter hereof. Sections 1 (Site Access License and Restrictions), 17 (Limitations of Liability), 19 (Indemnity), and 20 (Release) shall survive any termination or expiration of this Agreement.
24. Entire Agreement. These terms and conditions are the entire agreement between you and Bushl and supersede any prior understandings or agreements (written or oral).
25. Additional Assistance. If you do not understand any of the foregoing Terms and Conditions of Use or if you have any questions or comments, please contact us at by email at: [email]
26. Copyright Notice. All Site design, graphics, text selections, arrangement and all software are Copyright © 2018 Bushl, Inc. or its licensors. ALL RIGHTS RESERVED.